Essential Tools
These are my must-haves and #1 recommendations
Disclaimer: Some of the links below are affiliate links, so I may receive a commission, at no cost to you, if you make a purchase through a link.
For all my email marketing needs, I use Aweber because of its ease of use, awesome customer support, and most importantly it is 100% affiliate friendly.
I use Lead Pages For all my email opt-in forms, popups, content upgrades, and landing pages. Lead Pages simply takes out the pain of building, designing, and integrating with your website.